About
Chinedu Ogbonna is a dynamic Product Marketing Manager with over six years of proven success in conceptualizing and executing high-impact marketing strategies across diverse industries. Leveraging a robust background in driving significant user acquisition and revenue growth for fintech and financial institutions.
Work
Lagos, Lagos, Nigeria
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Summary
Product Marketing Manager at a fintech and UK real estate brand, Chinedu spearheaded user acquisition and investment growth strategies, significantly expanding market penetration.
Highlights
Spearheaded user acquisition strategies, scaling app downloads from 5,000 to over 50,000 and increasing sign-ups by 48% in under a year.
Developed and executed a Go-To-Market strategy that boosted active funding users from 2% to 5% within one year, driving significant investment growth.
Optimized user engagement by designing targeted push notification campaigns and refining onboarding processes, resulting in a 16.7% increase in investment.
Conducted in-depth qualitative and quantitative customer research to build comprehensive user personas, enhancing cross-departmental productivity and informing data-driven marketing efforts.
Lagos, Lagos, Nigeria
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Summary
As Marketing Manager, Chinedu drove substantial revenue growth and enhanced brand reach for a financial institution supporting underserved communities.
Highlights
Drove significant revenue growth from ₦271 million to ₦1.1 billion through strategic marketing initiatives, directly contributing to the bank's financial expansion.
Directed and optimized paid advertising campaigns, achieving a 30% increase in conversion rates and a 20% reduction in cost per acquisition.
Developed and executed email marketing strategies that boosted open rates by 25% and click-through rates by 15%, enhancing customer engagement.
Implemented social media strategies that increased engagement by 20% and grew follower count by 10%, expanding brand reach and community interaction.
Lagos, Lagos, Nigeria
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Summary
Marketing Manager for a tech agency, Chinedu developed strategic positioning and client acquisition strategies for new solutions and products.
Highlights
Conducted comprehensive market research and developed strategic positioning documents to define product value propositions and market fit.
Designed and implemented marketing strategies that successfully increased client acquisition for new tech solutions and designed products.
Lagos, Lagos, Nigeria
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Summary
As Marketing Strategies lead, Chinedu crafted and executed cross-domain marketing initiatives for a pioneering Decentralized Security as a Service (DSaaS) provider.
Highlights
Developed and implemented a comprehensive cross-domain marketing strategy (brand, product, growth) that significantly boosted initial launch-stage performance.
Achieved a 30% increase in website traffic and a 50% surge in social media engagement within the first two months of the campaign.
Lagos, Lagos, Nigeria
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Summary
Digital Marketing Manager responsible for enhancing online engagement, driving website traffic, and increasing product sales for a sports betting brand.
Highlights
Led social media campaigns that increased engagement by 30% and expanded follower base by 20%, fostering a vibrant sports community.
Conducted market research and analysis, driving a 10% increase in website traffic and a 5% improvement in conversion rates.
Orchestrated influencer marketing campaigns that contributed to a 15% rise in product sales.
Certificates
Skills
Product Marketing & Strategy
Product Marketing, Go-To-Market Strategy, Positioning & Messaging, Market Research, Competitor Intelligence, ASO, Product Launch, User Acquisition, Customer Segmentation, Growth Marketing.
Digital Marketing
Email Marketing, Social Media Marketing, SEO, Paid Advertising, Campaign Management, A/B Testing & Optimization, Influencer Marketing, Web 3.0 Marketing.
Data & Analytics
Data Analysis, Conversion Rate Optimization, Performance Metrics, KPI Tracking, Qualitative Research, Quantitative Research.
Communication & Collaboration
Communication, Cross-functional Collaboration, Stakeholder Management, Team Leadership.
Awards
Appraisal Report
Awarded By
Sycamore Group
This appraisal report summarizes the performance of Chinedu Ogbonna, a Product Marketing Manager at Sycamore, for the Q1 2026 period. Employee Overview Role: Product Marketing Manager Department: Marketing Tenure: 3 months Final Appraisal Score: 92.3% 9-Box Matrix Position: Consistent Star Performance Highlights Chinedu's performance across key objectives was generally strong, with several areas rated as "Above Expectation". Notable achievements and ongoing focus areas include: Product Marketing Tasks: Successfully executed product campaigns, including Loan and Currency Conversion, and demonstrated commitment to data-informed decision-making. Tracking and Analytics: While Funnel Efficiency and Website Conversion were rated as "Meet Expectation" (66.7% complete), Chinedu is actively working to revamp tracking systems, including integrations with tools like Netcore, Metabase, and Mixpanel. Ownership & Initiative: Chinedu was recognized for taking ownership and initiative on critical tasks, such as the Customer Insight Report and event revamping. Core Value Assessment Chinedu's performance regarding company core values was rated highly, with reviewers noting his inquisitiveness, bias for action, and ability to drive ideas to completion. Specific highlights include: Innovation: Rated as Outstanding by the reviewer for consistently seeking new tools to improve work effectiveness. Bias for Action: Described as someone who will "go to any length to ensure desired result". Customer Obsession, Integrity, and Respect: Consistently demonstrated professional values aligned with the company culture. In summary, the reviewer noted that Chinedu has been a valuable addition to the Marketing team, effectively demystifying Product Marketing within his first three months.